When Making Pictures started out back in 2011 they were a photographic agency with no plans to move into other areas of production. However, fast forward a few years and they did expand globally into multiple divisions with separate websites for each arm of the business. With so many interlinking websites the user journey was a fairly complicated one…
We kickstarted the re-vamp with a UX workshop, which I led. Analysing the competition, user-profiling, identifying all the types of work and content they would be creating and how we might classify or filter it. We looked at google analytics data and sent out a survey to existing users of their website to gather important feedback. This all helped me to gain invaluable insight into Making Pictures workflow and industry, and from there we were able to formulate a brief collectively based on my workshop notes.
With 50+ artists on their books, the design of makingpictures.com champions each artist in an individual way, highlighting their specialties and making it easy to search for and discover new work or new artists. The design is mainly black and white and allows for large imagery wherever possible so it can be the real star of the show. The site contains vast amounts of content all presented in a simple and streamlined fashion that future-proofs the Making Pictures website for any more growth in the future.
Although Making Pictures were keen to showcase all of the divisions collectively, they wanted them to remain their own entities at the same time. This is because there were some intricacies about the rhythm of the content and how well all the illustration, photography and film sat next to each other. The design tackles this by splitting out each division on the homepage and in the global nav.