We kickstarted the re-vamp with a UX workshop, which I led. Analysing the competition, user-profiling, identifying all the types of work and content they would be creating and how we might classify or filter it. We looked at google analytics data and sent out a survey to existing users of their website to gather important feedback. This all helped me to gain invaluable insight into Making Pictures workflow and industry, and from there we were able to formulate a brief collectively based on my workshop notes.