Creative campaigns, concepts, responsive web, native app and design systems for this mega fashion E-tailer.
HOMEPAGE REDESIGN
My experience at ASOS was unique in that I worked for both the creative marketing team, and in UX.
IN UX
I was a lead UI Designer, and a key player in a team who designed and delivered a new generation of IOS and Android apps. I also worked on website redesigns, explored new features and new apps and I was responsible for creating a new design system to bring more context and consistency across all of the ASOS product designs.
UNISEX ASOS.COM LANDING PAGE
A project incorporating a new header and footer, plus daily content. This design also addressed a problem from a shoot production perspective – allowing for men and women to be shot separately as they were in every other instance across the site.
IN MARKETING
I was a Senior Creative Technologist, working collaboratively alongside womenswear and menswear creative and editorial teams to inspire with concepts, big ideas, wireframes, designs and technical innovation. I helped spearhead a big push to make ASOS a mobile-first company by guiding the creative teams on mobile and responsive design best practice.
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